Writing Compelling Call To Actions
It's hard to imagine a time when you weren't advertised to, trying to be sold something or made aware of a new product release 'coming soon'. The advertising world got itself in a hurry to sell you more since print media entered its golden age in the 19th century.
Before that period, newspapers, periodicals and documents contained chiefly news and information. And only that.
The call-to-action (CTA) concept, the gentle nudge that compels your audience to take the desired action, can be traced back to the same golden era. At the same time, advertising has changed significantly over the decades, from being more explanatory (and blatant lies at times *cough* cigarettes *cough*) to making statements and proclaiming brand dominance.
Advertising online is the same as doing it offline. It's just a new delivery medium, while the concepts remain unchanged. But what was once a boardroom of creatives hacking away at ideas is now something you and I can do sitting at our computer - to sell anything we want online.
Our topic today, though, is on the ubiquitous call to action. We've seen it a million times already. However, the age-old "Click Here" has become as exciting as watching paint dry.
It's time to explore some fresh CTA phrases that add a new take to this age-old appeal for attention. If you want to 'increase your ad writing knowledge' (that's a CTA), please consider reading some copywriting tips.
Call To Actions
For this post, we will create an imaginary eco-friendly gardening tips handbook. Our years of experience in home gardening have given us the wisdom to cultivate fruit trees, vegetables and various plants in our backyard. We have written a step-by-step guide of best practices and want to create ads to drive traffic and sales.
Instead of the dull "Click Here," let's consider alternatives to make our CTA shine like a sunflower in a garden.
- "Dig In" - This phrase immediately invokes the imagery of planting and cultivating, which aligns perfectly with your gardening-themed content.
- "Grow Your Knowledge" - It promises personal growth and transformation, enticing readers to click for more information.
- "Unearth the Secrets" - This CTA fuels curiosity, suggesting that the blog post contains valuable, hidden gems the reader must uncover.
- "Blossom Your Green Thumb" - It taps into the reader's desire to become a better gardener, making it personal and aspirational.
- "Let's Get Gardening" - This exudes enthusiasm and fosters community, inviting readers to join the gardening journey.
The beauty of these alternative CTAs lies in their ability to speak directly to the audience's desires and emotions. By choosing phrases that resonate with your content's theme and trigger curiosity or aspiration, you can transform a mundane "Click Here" into a compelling invitation.
The future of CTAs is likely to continue evolving as technology advances. We can expect more interactive, multimedia, and context-aware CTAs, such as voice-activated CTAs for smart devices or augmented reality experiences that invite users to interact with products virtually.
It's all about connecting with your audience, speaking to their desires, and adding creativity to your messaging.
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