How Can AI Boost Your Marketing Strategy?
A typical marketing strategy before the advent of AI would have looked like the following:
- Market Research and Analysis: Analysis of target markets, competition, pricing, buying behaviors, and more.
- Target Customer Persona: Define distinct customer characteristics.
- Setting Objectives: Defining your SMART objectives that align with your business goals.
- Product Mix: Your range of products and services. Also known as the 4 P's of Marketing.
- Channels: Which channel, or combination, will you utilize for promotion?
- Key Performance Indicators: Select which KPIs you will use to measure marketing success.
- SWOT Analysis: Organizational review to determine its strengths, weaknesses, opportunities, and threats.
- Optimization: Make necessary adjustments to optimize performance over time.
- Budgeting: Spread your budget across channels while tracking ROI.
- Competitiveness: Assess your competition and what differentiates you from them.
- Implementation: Put your plan into action, monitor progress and make necessary adjustments.
I've consolidated a few points; the above is not the required number of steps. Depending on your business type, you can easily skip a few.
AI-powered services make many of the above processes generative and provide automation tools to help make the steps faster.
AI and Marketing
As with all technological innovations that have happened over the past many years, one of the main advantages of using AI is the very obvious 'time' factor.
AI tools have made it easier to create content, write marketing emails, ask your analytics tool which days had more traffic, predict customer behavior, improve user experience, and increase efficiency.
Here are some areas where AI has made an impact, with many organizations in various sectors implementing it in their daily business activities.
Customer Service: Behind any successful business is a dedicated customer-oriented team dedicated to delivering exceptional service and ensuring satisfaction at every touchpoint. Today, AI-powered chatbots respond to anywhere from 75% to 90% of customer service queries of businesses that use them, with that percentage only looking to increase in the coming years.
Some tools that provide the above are:
Advertising: This point has two facets: creative and strategy. AI tools can now create the actual ad for your business in the prescribed formats for each platform, whether Google, Facebook, Twitter, etc. Then you have AI services that can plan your advertising strategy, provide templates, monitor your CTR, optimize your ad spend and more.
Content Creation: Probably the biggest shift in strategy is the ability to use AI to conjure up various content ideas in a flash. With no limits on output, AI content tools can provide ideas for, or just write them entirely, articles, blog posts, email marketing and ad content.
Content AI services:
Social Media: AI tools can also help you boost your efficiency with social content, such as scheduling posts, identifying relevant influencers, and analyzing social media data.
Social media tools:
In conclusion, AI has proved useful in various marketing areas, including advertising, public relations, social media listening, content creation, personalization, predictive analysis, idea generation, efficiency, and marketing operations.
By leveraging AI capabilities, marketers can make data-driven decisions and deliver more relevant and efficient marketing experiences to customers, ultimately improving ROI and customer satisfaction.
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