As a business, your approach towards growing your followers on Instagram is to increase your reach, build your brand, and connect with your audience. While it may seem like an uphill task, you can make it a creative and offbeat endeavor.

Traditional methods like posting high-quality content, using relevant hashtags, and engaging with your audience are essential. Here are some approaches you can consider.

Increase Your Instagram Followers, Creatively

Use Instagram Live

Start by promoting your live broadcast date and topic of discussion in advance. Post teasers of the event and showcase any product or news you will discuss or announce beforehand.

Build the hype, and if you invite a guest, have them cross-promote the event on their profile. It's great to help increase engagement and attract new followers for you.

Instagram Giveaways and Contests

People like free things. Giveaways have always worked to build engagement and brand awareness and help you reach a wider audience. During the contest, ask participants to follow your account, like a post, tag friends, or use a unique hashtag to enter.

Select at random and announce the winner.

Create User-Generated Content

Your current follower base is there because they decided to connect with your brand. A great way to build even more loyalty is to ask some of them to create content related to your products or services.

Feature their content on your profile, amplifying a sense of community and attracting followers to your account.

Collaborate with Micro-Influencers

Large influencers are great if you have a large budget. If you don't, consider collaborating with micro-influencers with a minor but highly engaged following. They often have a more authentic connection with their audience and can drive you a decent amount of interest.

Plus, you will have acknowledged someone who will remember you should they become a significant influencer.

Instagram Takeovers

Staying with influencers. You can allow them to take over your Instagram account for a day or during a special event. Of course, your team can manage it if you have the resources.

Not only will all their followers shift their focus to your profile for a day, but your brand will resonate with everyone else who may see it because of its buzz.

Use Trending Memes and Challenges

Trends can happen in the blink of an eye. So have your team or yourself track what is new, viral and being shared. Incorporate these memes or challenges into your content when relevant to leverage their popularity.

How It's Made/Works

Curiosity always needs an open door to venture through. Sharing behind-the-scenes glimpses of your business, whether it's the manufacturing process, a day in an employee's life, or how your product is made, helps develop a deeper connection with your brand.

Creativity can be your best ally in expanding your Instagram followership as a business. While the journey may seem challenging, it offers many opportunities to increase reach, build brand identity, and foster meaningful connections with your audience.

When applied strategically, these creative approaches can help your business stand out and thrive on Instagram.

—

Visualize your data and get instant, meaningful results with Livedocs. Join today.