This notebook conducts a root cause analysis to understand the underperformance of the APAC region compared to NA, analyzing revenue drivers and key metrics like transaction count, units sold per transaction, and effective unit price. It identifies that APAC's lower revenue is primarily due to significantly fewer transactions and smaller order sizes, with pricing and discounting having minimal impact. The notebook also highlights critical operational issues like zero transactions in February 2024 for APAC and provides actionable recommendations to address these findings.